Marketing Strategy Plan
Closed
Toronto, Ontario, Canada
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Healthcare Advertising Digital marketing Lead generation Social media marketingSkills
marketing strategies target market value propositions marketing personal injury lawWe want students to help us build a marketing strategy plan to grow and engage our target market: Those with disabilities, seniors, insurance adjusters, Personal Injury Law firms. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
No deliverables exist for this project.
Mentorship and follow ups will be given on a consistent basis.
About the company
Company
Providing home care services in the community. For example, personal support workers, nurses, occupational therapists, house keeping and more!