Marketing Strategy
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us develop a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After recently undergoing rebranding, we are looking for strategies to enhance our presence within the industry. The student will build a marketing strategy plan encompassing how we can reach a larger target. They will also be creating advertising mock-ups and ideas utilizing their graphic design skills
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Deliverable:
- Create a 2 month marketing strategy plan
- Create mock advertising posters and campaigns
- Propose different channel uses to promote our brand
- What is the main goal for this project?
-
We want students to help us develop a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After recently undergoing rebranding, we are looking for strategies to enhance our presence within the industry. The student will build a marketing strategy plan encompassing how we can reach a larger target. They will also be creating advertising mock-ups and ideas utilizing their graphic design skills
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Deliverable:
- Create a 2 month marketing strategy plan
- Create mock advertising posters and campaigns
- Propose different channel uses to promote our brand
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.bridalcouture.ca
- Retail
Bridal Couture is a business local to Windsor, Ontario that has been established for over 15 years. Since its conception, Bridal Couture has strived to be a place brides can turn to for all their wedding dress and bridal party necessities. As trends change, so do our clientel needs, and we welcome fresh perspectives to make sure we can continue to provide exceptional service.
Currently, we are looking to expand our business operations within the market. This includes increasing our service/product line and increasing our online presence and brand recognition.