Riipen Riipen
Log in Sign up

Strategic Digital Growth Plan for SoulRise

Open Opened on July 8, 2025
Main contact
Isabelle Moreau
Isabelle Moreau
Barrie, Ontario, Canada
Isabelle Moreau
She
Owner
1
Portals
(1)
View all
Project
Academic experience
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Competitive analysis Digital marketing Search engine optimization Product or service launch
Skills
coaching digital transformation self-discipline leadership development growth strategies technology roadmaps market trend emerging technologies market research learning platforms
Details

SoulRise is an emerging coaching collective and digital platform dedicated to supporting spiritual coaches and their clients. Our mission is to empower spiritual entrepreneurs and spiritual seeekers by providing professional and personal development, mentorship, a coaching marketplace, self-guided growth tools, and a collaborative community. We are currently in the strategic development phase, refining our business model, digital marketing strategy, and technology roadmap to position SoulRise as a leading-edge solution in the personal growth and coaching industry.


This project is led by Isabelle Moreau, a transformational coach, entrepreneur, and emerging content creator with over 15 years of experience owning and growing her own business. Isabelle works at the intersection of leadership development, life coaching, spiritual growth, and digital innovation. She is a seasoned facilitator for Fortune 500 companies and an instructor in a leading wellbeing coaching certification program. Passionate about empowering others, Isabelle brings deep expertise in coaching along with a visionary approach to building soulful, purpose-driven businesses.


Students will collaborate closely with the founder to research, analyze, and develop actionable strategies in the following focus areas:


1. Business Development & Growth Strategy:

  • Analyze market trends in spiritual coaching, wellness apps, and online coaching platforms.
  • Identify key competitors, customer segments, and unique value propositions.
  • Develop a go-to-market strategy, including business model optimization and partnership opportunities.


2. Digital Marketing Strategy:

  • Recommend optimal digital presence (website, social media, etc.).
  • Recommend digital marketing approaches including SEO, social media campaigns, and lead-generation strategies.
  • Provide a content strategy framework aligned with our brand values


3. Innovation & Digital Transformation:

  • Evaluate integration of current digital tools and technologies (e-learning platform, community apps, coaching marketplaces).
  • Identify ways to integrate emerging technologies (AI, automation, personalization) to improve client experience and coaching community engagement.



Deliverables

Deliverables include:

-Market Research Report 

-Business Strategy Plan 

-Digital Marketing Strategy Report

-Technology & Innovation Recommendations 

-Final Presentation to SoulRise




Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://www.isabellemoreau.com
Barrie, Ontario, Canada
0 - 1 employees
Education
Representation
Women-Owned Small Business

I am a solo entrepreneur with a 15 year practice as a leadership and transformational coach. I have thousands of coaching hours and work with people from around the world. I am also an instructor and mentor working with new coaches in an International Coaching Federation (ICF) Approved Coaching Certification. My passion is in supporting and guiding the evolution and growth of my clients and the new coaches I mentor. My new project will support new coaches building their coaching practice and help individuals awaken to their higher self.