The Hira Collective aims to enhance its brand presence and community engagement through a strategic User-Generated Content (UGC) initiative. The project involves developing a comprehensive UGC strategy that encourages community members to create and share content related to the brand. This initiative seeks to increase brand awareness, foster engagement, and build trust among the audience. The project will focus on identifying key content themes, creating guidelines for content submission, and establishing a reward system to motivate community participation. By leveraging UGC, The Hira Collective intends to create a more authentic and relatable brand image across its social media platforms. The project will be executed by a team of marketing students who will apply their classroom knowledge of digital marketing and community management to achieve these objectives.

The project deliverables include a detailed UGC strategy document outlining content themes, submission guidelines, and a reward system. Additionally, the team will create a promotional campaign plan to launch the UGC initiative. A final report will summarize the strategy's potential impact on brand awareness and engagement. The deliverables will provide actionable insights and a clear roadmap for The Hira Collective to implement the UGC strategy effectively.

Project Outcomes and Deliverables

• Original UGC Creation: Produce engaging and authentic videos, testimonials, behind-the-scenes content, and short-form clips to showcase The Hira Collective’s impact, services, and community.

• UGC Outreach & Collaboration Strategy: Identify and connect with existing customers, wellness practitioners, and engaged followers to encourage them to create and share UGC.

• Content Repurposing & Social Media Strategy: Curate and optimize UGC for Instagram, Facebook, Pinterest, LinkedIn, and YouTube Shorts, ensuring alignment with The Hira Collective’s branding.

• Community Engagement & Incentive Plan: Develop an approach to incentivize UGC contributions, including contests, giveaways, or featured content opportunities.

• Tracking & Performance Report: Measure the impact of UGC efforts, including reach, engagement rates, and audience growth, and provide recommendations for future UGC initiatives.