My Company is looking to expand its market presence and increase its customer base. The objective of this project is to develop a comprehensive business development strategy that identifies new market opportunities and potential customer segments. The project will involve analyzing current market trends, assessing competitor strategies, and identifying potential partnerships or collaborations. Learners will apply their knowledge of market research, strategic planning, and business analysis to create a detailed plan that outlines actionable steps for market expansion. The goal is to provide My Company with a clear roadmap to enhance its market reach and drive growth.

Key tasks include:

- Conducting a market analysis to identify emerging trends and opportunities.

- Evaluating competitor strategies and identifying areas for differentiation.

- Proposing potential partnerships or collaborations to enhance market presence.

- Developing a strategic plan with actionable steps for market expansion.

The deliverables for this project will include a comprehensive market expansion strategy document that outlines the findings and recommendations. This document should include:

- A detailed market analysis report highlighting key trends and opportunities.

- A competitor analysis with insights on differentiation strategies.

- A list of potential partnerships or collaborations with justifications.

- A strategic plan with clear, actionable steps for market expansion.

The final deliverable should be a professional report that can be presented to My Company's leadership team, providing them with a clear and actionable strategy for market growth.