Analyzing Mobile Game User Behavior for Engagement Optimization
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Project scope
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Data analysis Market research Marketing analytics Data scienceSkills
free-to-play games design elements and principles user research behavioral analytics research geometryThe goal of this project is to explore user behavior patterns in mobile gaming and provide actionable insights to enhance user engagement and retention. The focus will be on free-to-play games, with a case study that lightly references Geometry Dash Lite as an example of simple yet highly engaging gameplay.
Students will conduct a comprehensive analysis of user engagement strategies used in mobile games. They will:
- Research the core gameplay loops and mechanics of popular free mobile games like Geometry Dash Lite.
- Identify what design elements encourage continued play (e.g., music synchronization, one-tap control, level progression).
- Compare monetization approaches and retention tactics across a sample of similar games.
- Use survey data (or existing analytics, if provided) to evaluate user sentiment and behavior.
The project will highlight how minimalistic games like Geometry Dash Lite achieve high user engagement despite their simplicity, providing contrast against more content-heavy mobile games.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
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