PopIn is a networking app designed to connect professionals in various industries, facilitating meaningful interactions and collaborations. The company aims to increase its user base and engagement through a robust digital marketing strategy. The project involves analyzing current market trends, identifying target demographics, and developing a comprehensive digital marketing plan. The goal is to enhance PopIn's online presence, attract new users, and retain existing ones by leveraging social media, content marketing, and SEO techniques. The project will provide learners with an opportunity to apply their classroom knowledge in digital marketing, data analysis, and strategic planning to a real-world scenario.

Key tasks include:

- Conducting market research to understand the competitive landscape.

- Identifying and defining target audience segments.

- Developing a content calendar and social media content

- Measuring and analyzing the effectiveness of marketing campaigns.

The project deliverables will include a comprehensive digital marketing strategy document and a presentation summarizing the key findings and recommendations. Specific deliverables are:

- A market research report detailing competitive analysis and target audience insights.

- A content calendar outlining planned social media posts and blog topics.

- SEO-optimized content for social media channels

- A performance metrics report to evaluate the success of the proposed strategies.

These deliverables will provide PopIn with actionable insights and a clear roadmap to enhance their digital marketing efforts.