Marketing - Influencer & Partnership Business Development -- Level UP

Closed
Werrv Inc.
Toronto, Ontario, Canada
Bill Charters
President
(57)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Digital marketing Market expansion Sales strategy Marketing analytics
Skills
influencer marketing marketing ideation business development a/b testing
Project scope
What is the main goal for this project?

Up To 4 Students

The goal of this project is to develop A/B test and improve our influencer marketing and partnership development model.

This project is well suited to students wanting to add Business Development/Influencer Marketing to their resume and explore the world of influencer marketing, entrepreneurship and business development.

What tasks will learners need to complete to achieve the project goal?
  1. Introduction and Ideation - Meet the CEO, gain familiarity with company goals, competitive landscape, industry trends. Brainstorm ideas.
  2. E-Mail Marketing A/B Testing – Develop a set of test approaches to engage influencers/partners and set up A/B Testing regime within a sample of more that 5000 leads. Iterate approach and develop a final Influencer/Partner onboarding plan.
  3. Implementation – Based on results, begin scaling the influencer/partnership model and observer real world results.
About the company

Werrv ( https://werrv.ca/ ) is an entrepreneurial Canadian company with the goal of disrupting and transforming the aftermarket parts and services industry for recreational vehicles (RVs), boats and recreationally watersports. Werrv serves Canadians from coast to coast and US Customers in the lower 48 states.
Our mission is to help people enjoy their best life while experiencing the great outdoors.
Werrv seeks to engage ambitious and entrepreneurial students to want engaging, challenging, referenceable and rewarding experiences to develop and demonstrate their full potential and workforce readiness. If you're intrigued by #vanlife, even better... Let's make things happen. Check our consistent 5-star ratings on Riipen Feedback.