Market Research and Content Strategy to Improve Service Adoption
Project scope
Categories
Branding & style guides Communications Market research Competitive analysis Marketing strategySkills
content strategy brand positioning behaviour therapy market researchTo help more families find and connect with Connect Behavior’s services, this project will focus on identifying key barriers and opportunities related to outreach, brand positioning, and service adoption. Students will conduct basic market research to understand how similar services are discovered and used by families and propose content strategies to improve visibility and clarity of offerings.
Analyze the behavior therapy service landscape in Alberta
Identify common challenges families face in finding and choosing support programs
Evaluate what information is most critical to showcase on digital platforms
Develop messaging guidelines and content suggestions tailored to Connect’s audience
Propose 5–7 high-impact content ideas (blog, video, brochure, etc.)
Final deliverables:
- Market insights summary and competitor scan
- Content strategy brief
- Sample content assets or mockups
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Connect Behaviour is a behaviour support company in the disability services field. We work with families who have children with emotional, social and behaviour challenges who need education and support to learn about living and growing collaboratively.