OrganicRestaurants.com B2C&B Market Research & Digital Strategy
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Project scope
Categories
Market research Marketing strategySkills
web site, seo, email marketing, social media marketing resarch digital marketing marketing plan branding and marketingAs a B2C&B company, we have two primary focuses where one is serve our restaurant owners/managers with allowing them to claim and optimize their listing on our platform and then two it's to connect consumers with restaurants that offer organic options. In addition, a third growing/future phase is to connect local suppliers or organic ingredients with the restaurants that can benefit from their supplies. Also, restaurant owners can upgrade their free listing to a sponsored/top spot for their city as well which provides revenue for our brand/company and how this business model is generally monetized outside of a few merchandise items and future sponsorship item and assisting restaurants with a video package to help promote their restaurants and organic options approach.
The NEW OrganicRestaurants.com is currently in the words and will be launching in October 2019. It follows a more empathetic to our users journey and easier, low friction signup for users too.
- What we are looking for is somebody like you/your organization to assist in:
- Market research to validate current assumptions about consumers, restaurants and suppliers.
- Digital Marketing strategy for targeting restaurants, consumers and suppliers.
- Budgeting information when it comes to potential future digital ad spend.
- SEO/Content marketing plan to drive organic SEO results.
- Mapping out of the buyers journey for our three user types (restaurants, consumers, suppliers)
- Social Media strategy to support engagement and growth. (which social channels to leverage)
- Email Marketing strategy to support engagement and restaurant claims.
- Innovation for clever ways to attract, convert, close and delight our users too!
About the company
Boston digital growth agency.