OrganicRestaurants.com B2C&B Market Research & Digital Strategy

Closed
GoingClear Interactive
Boston, Massachusetts, United States
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
web site, seo, email marketing, social media marketing resarch digital marketing marketing plan branding and marketing
Details

As a B2C&B company, we have two primary focuses where one is serve our restaurant owners/managers with allowing them to claim and optimize their listing on our platform and then two it's to connect consumers with restaurants that offer organic options. In addition, a third growing/future phase is to connect local suppliers or organic ingredients with the restaurants that can benefit from their supplies. Also, restaurant owners can upgrade their free listing to a sponsored/top spot for their city as well which provides revenue for our brand/company and how this business model is generally monetized outside of a few merchandise items and future sponsorship item and assisting restaurants with a video package to help promote their restaurants and organic options approach.

The NEW OrganicRestaurants.com is currently in the words and will be launching in October 2019. It follows a more empathetic to our users journey and easier, low friction signup for users too.

  • What we are looking for is somebody like you/your organization to assist in:
  • Market research to validate current assumptions about consumers, restaurants and suppliers.
  • Digital Marketing strategy for targeting restaurants, consumers and suppliers.
  • Budgeting information when it comes to potential future digital ad spend.
  • SEO/Content marketing plan to drive organic SEO results.
  • Mapping out of the buyers journey for our three user types (restaurants, consumers, suppliers)
  • Social Media strategy to support engagement and growth. (which social channels to leverage)
  • Email Marketing strategy to support engagement and restaurant claims.
  • Innovation for clever ways to attract, convert, close and delight our users too!

Deliverables
No deliverables exist for this project.

About the company

Company
Boston, Massachusetts, United States
Unknown industries

Boston digital growth agency.