Business Strategy for Video Game Startup
Project scope
Categories
Operations Market expansion Sales strategySkills
marketing strategies environmental analysis process improvement revenue stream go-to-market strategy quality assurance business strategies employee performance management market shareThe primary focus for the student will be:
- Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
- Operations - Recommend process improvements or redesign processes; introduce quality assurance into our internal processes.
- Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
Our goal at the end of this experience is: (Indicate deliverables)
- Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
- Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
- Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
Students will work closely with the co-founders of the company and will be available all business hours. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will plan to communicate with our virtual intern using these communication tools: Google Meet and WhatsApp.
About the company
SingularityX Studios is a video game startup. Our first title is Origins of Orion.
Origins of Orion is an immersive, multiplayer RPG that will take your gaming experience to the next level. Created by ex-professional gamers, this title features unique characters and a brand new genre that is sure to keep you hooked for hours on end. With stunning visuals and an engaging storyline, Origins of Orion is a must-have for any true gamer. As a startup, we have managed to partner with Microsoft and attract talent from IBM, PlayStation, WeWork, Microsoft, Samsung, and EA Sports. Our goal is to create an amazing video game that will scale to millions around the world.