Nurse Talent Acquisition & Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Recruiting both Licensed Practical Nurses (LPNs) and Registered Nurses (RNs) has always been a struggle for hospitals. Consistently in Canada, there are more available nursing positions than nurses to fill these positions. With this is mind, the Vernon Jubilee Hospital (VJH) is looking for creative solutions to attract and acquire the limited supply of LPNs and RNs. Some examples of recruitment limitations that VJH is experiencing is: high competition for nurses within British Columbia, lack of engagement on Post-Secondary campuses, nurses are unionized meaning wages and benefits are standardized, high cost of living, limited child care, and many more.
Working with the Director of Clinical Services your students will learn how to navigate a complex organization, a regulated industry, and find creative ways to differentiate and attract talent that are not simply increasing wages or lengthening vacation.
The goal of this project is for your students to evaluate VJH’s current Nurse Talent Acquisition & Marketing tactics, research best practices in Nurse Talent Acquisition, recommend long term solutions and tactics, and recommend short term solutions and tactics. Students will be encouraged to think outside the box and deliver a mixture on solutions that VJH can implement right away and solutions that will take time to implement.
About Interior Health Authority
Interior Health is one of the five publicly-funded regional health authorities, serving the southern Interior region of British Columbia. We have over 21,000 staff, 1,900 physicians, serve a population of over 800,000 people, and have 44 hospitals & heath care centers
About Vernon Jubilee Hospital:
Vernon Jubilee Hospital in the Okanagan health service area, run by the Interior Health Authority, and responsible for providing core medical and surgical specialty services to patients throughout its service area. Located in Vernon, British Columbia, Canada between Kelowna and Kamloops, VJH offers close to 100 medical services including core physician specialties, 24 hour emergency and trauma services, acute and obstetrical care, and 148 patient beds.
About Vernon:
Vernon is a city in the Okanagan region of the Southern Interior of British Columbia, Canada. It is 440 km northeast of Vancouver, and 53 km from Kelowna. The urban population is 44,600 while the surrounding area population is 61,334. In 2021 Maclean’s magazine listed Vernon as the 30th best city to live in Canada. The Vernon Moring Star reported that the average house price in the North Okanagan rose by 26% from 2020 from $511,000 to $647,000 in 2021.
- What is the main goal for this project?
-
Recruiting both Licensed Practical Nurses (LPNs) and Registered Nurses (RNs) has always been a struggle for hospitals. Consistently in Canada, there are more available nursing positions than nurses to fill these positions. With this is mind, the Vernon Jubilee Hospital (VJH) is looking for creative solutions to attract and acquire the limited supply of LPNs and RNs. Some examples of recruitment limitations that VJH is experiencing is: high competition for nurses within British Columbia, lack of engagement on Post-Secondary campuses, nurses are unionized meaning wages and benefits are standardized, high cost of living, limited child care, and many more.
Working with the Director of Clinical Services your students will learn how to navigate a complex organization, a regulated industry, and find creative ways to differentiate and attract talent that are not simply increasing wages or lengthening vacation.
The goal of this project is for your students to evaluate VJH’s current Nurse Talent Acquisition & Marketing tactics, research best practices in Nurse Talent Acquisition, recommend long term solutions and tactics, and recommend short term solutions and tactics. Students will be encouraged to think outside the box and deliver a mixture on solutions that VJH can implement right away and solutions that will take time to implement.
About Interior Health Authority
Interior Health is one of the five publicly-funded regional health authorities, serving the southern Interior region of British Columbia. We have over 21,000 staff, 1,900 physicians, serve a population of over 800,000 people, and have 44 hospitals & heath care centers
About Vernon Jubilee Hospital:
Vernon Jubilee Hospital in the Okanagan health service area, run by the Interior Health Authority, and responsible for providing core medical and surgical specialty services to patients throughout its service area. Located in Vernon, British Columbia, Canada between Kelowna and Kamloops, VJH offers close to 100 medical services including core physician specialties, 24 hour emergency and trauma services, acute and obstetrical care, and 148 patient beds.
About Vernon:
Vernon is a city in the Okanagan region of the Southern Interior of British Columbia, Canada. It is 440 km northeast of Vancouver, and 53 km from Kelowna. The urban population is 44,600 while the surrounding area population is 61,334. In 2021 Maclean’s magazine listed Vernon as the 30th best city to live in Canada. The Vernon Moring Star reported that the average house price in the North Okanagan rose by 26% from 2020 from $511,000 to $647,000 in 2021.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.interiorhealth.ca/
- 1000+ employees
- Government, Hospital, health, wellness & medical
Interior Health is a regional health authority in British Columbia. It is one of the five publicly-funded regional health authorities, serving the southern Interior region of British Columbia. With over 22,000 employees Interior Health is the largest employer in the Interior Region of British Colombia.
When most people think about health care, the first thing they think of are hospitals. While many of our services are offered in the hospitals we operate (see Find Us section), we also offer a wide variety of other important services including: Prevention and Health Promotion, Home and Community Care, Long-term Care
Mental Health and Substance Use, Environmental Safety & Public Health Protection, Lab and Diagnostic Imaging Services, and much more!