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Copywriting Marketing For A Jewelry and Athleisurewear Brand 2023

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E's Element
E's Element
Mississauga, Ontario, Canada
Emmanuela Okon
Emmanuela Okon
Founder of E's Element and Style Blogger at StylebyEmmanuela
(46)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Branding & style guides Advertising Digital marketing Lead generation Social media marketing
Skills
copywriting brand messaging google analytics marketing marketing analysis grant writing google search console social media content pinterest analytics
Project scope
What is the main goal for this project?

We’re looking for an outgoing student to help E's Element source, curate and develop consistent marketing practices for a jewelry and athleisurewear brand. For this project, you will play an important role in effectively communicating E's Element's brand messaging to the public online in 2023 through writing, data and research.

To spice up your knowledge about what E's Element is all about on social media, visit our Instagram page here: https://www.instagram.com/ellaelement.shop/

What tasks will learners need to complete to achieve the project goal?

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

  • Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
  • Giving input on marketing initiatives and suggesting creative ways to improve E's Element's public image.
  • Overseeing different channels that we own (i.e. Instagram, Pinterest, Facebook, Twitter) and keeping them up-to-date
  • Other marketing-related tasks like grant writing, market research and marketing analysis on platforms like Shopify, Google Analytics, Google Search Console and Meta Business Suite of E's Element's current analytics.
How will you support learners in completing the project?

Students will work closely with the CEO of E's Element (Emmanuela Okon) who is supervising and available for questions. This will also include occasional progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary.

About the company

As a result of Emmanuela Okon’s multifaceted nature and drive to run her own product line, the idea of creating E's Element began in July 2020 and officially launched January 3rd, 2021.

What started as a simple or rather conceptual idea has transformed into high-quality products sold across the world. Before she created this jewelry collection, she spent some time figuring out how to approach athleisurewear and how to pair it with unique jewelry pieces.

She strived to create something that was modern and classy in nature but also contained enough flair to complement their chic accessories. In developing E’s Element, she realized that many people were not wearing the items because it was hard to incorporate them into their everyday lives. That’s why she tested different fabrics before settling on a few key materials for each piece of jewelry. In doing so, she was able to create items that perfectly matched their athleisurewear without compromising comfort or style.