The main goal for this project is to help The Essense improve its search engine rankings and visibility through an SEO campaign. The objective is to attract more organic traffic to the website and ultimately drive more leads and conversions for the fitness facility.

1. Conduct an SEO audit: Conduct an SEO audit to assess the current state of The Essense's website and identify areas for improvement. This can include checking the website's technical SEO, content, backlinks, and user experience.
2. Research and analyze keywords: The students can research and analyze keywords that are relevant to our business and target audience. This can help them optimize the website's content and metadata for the targeted keywords.
3. Optimize on-page SEO: The students can optimize the website's on-page SEO by updating the metadata, headlines, subheadings, and content to align with the targeted keywords. They can also optimize images and videos on the website for better search visibility.
4. Develop a content strategy: The students can develop a content strategy that aligns with The Essense's business objectives and target audience. This can include creating blog posts, articles, infographics, and videos that provide value to the audience and attract backlinks.

The Students will work closely with the social media marketing manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.