Market Research, Validation, & Marketing Strategy Development
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Eleat is the future of dining. It is an industry-disrupting web app and trusted resource for food
lovers and restaurateurs; bringing the newest and best food discovery platform for foodies.
Eleaters (the new and elevated foodie) can search for restaurants and bars, happy hours, featured restaurants, order their favorite dishes by cuisine or craving, make a reservation, and read and post reviews all in one place. It is designed to help both restaurateurs and patrons have access to a comprehensive website at scale.
We are looking to gain a better understanding of our target market to confirm the need and demand for our product. This will allow us to determine if we are targeting and tailoring the right segments to have a successful market entry for our product. We hope to ensure that we are offering the appropriate elective benefits and using our marketing resources in the most effective ways.
Tasks:
- Assess the size of our market with metrics such as sales data and number of restaurants that will use our product, and compare them to the size of our customer base to determine our market share and how many potential customers (restaurants and foodies) we could obtain.
- Analyze our current offerings and the positioning of our brand.
- Work with CEO Al-Noor and Project Manager Sergio to develop a market research plan and marketing strategy we will use.
- Analyze marketing strategy results to create recommendations on how to improve our positioning, branding and products/services.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Assessed our market size and share to determine the amount of potential customers we have for restaurants and foodies.
- Analyzed our current offerings and the positioning of our brand.
- Developed a real market research plan and marketing strategy Eleat will use.
- Analyzed strategy results to create recommendations for next steps.
Bonus steps would include:
- Researched the most effective marketing strategies for our segments to include in the report and recommendations.
Final deliverables should include
- A report including research, findings, and recommendations for next steps for our branding and positioning.
- A final market plan and marketing strategy Eleat will use to attract restaurants and foodies.
- What is the main goal for this project?
-
Eleat is the future of dining. It is an industry-disrupting web app and trusted resource for food
lovers and restaurateurs; bringing the newest and best food discovery platform for foodies.
Eleaters (the new and elevated foodie) can search for restaurants and bars, happy hours, featured restaurants, order their favorite dishes by cuisine or craving, make a reservation, and read and post reviews all in one place. It is designed to help both restaurateurs and patrons have access to a comprehensive website at scale.
We are looking to gain a better understanding of our target market to confirm the need and demand for our product. This will allow us to determine if we are targeting and tailoring the right segments to have a successful market entry for our product. We hope to ensure that we are offering the appropriate elective benefits and using our marketing resources in the most effective ways.
Tasks:
- Assess the size of our market with metrics such as sales data and number of restaurants that will use our product, and compare them to the size of our customer base to determine our market share and how many potential customers (restaurants and foodies) we could obtain.
- Analyze our current offerings and the positioning of our brand.
- Work with CEO Al-Noor and Project Manager Sergio to develop a market research plan and marketing strategy we will use.
- Analyze marketing strategy results to create recommendations on how to improve our positioning, branding and products/services.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Assessed our market size and share to determine the amount of potential customers we have for restaurants and foodies.
- Analyzed our current offerings and the positioning of our brand.
- Developed a real market research plan and marketing strategy Eleat will use.
- Analyzed strategy results to create recommendations for next steps.
Bonus steps would include:
- Researched the most effective marketing strategies for our segments to include in the report and recommendations.
Final deliverables should include
- A report including research, findings, and recommendations for next steps for our branding and positioning.
- A final market plan and marketing strategy Eleat will use to attract restaurants and foodies.
About the company
- https://www.eleat.ca
- 2 - 10 employees
- Food & beverage, Hospitality, Technology
"🍽️ Elevate Your Dining Experience with Eleat Technologies Inc. 🍽️
At Eleat, we're on a mission to revolutionize the way you discover, explore, and engage with restaurants. 🚀
📢 Who We Are:
Eleat Technologies is your ultimate dining companion, bringing together passionate food enthusiasts and restaurant owners in one seamless platform. We understand the challenges of modern dining, from navigating confusing menus to securing reservations. That's why we've created a comprehensive mobile app that streamlines the entire dining journey, making it more enjoyable and efficient for everyone.
🍴 What We Offer:
📱 For Diners: Eleat empowers you to find the perfect dining spot with ease. Say goodbye to wasted time searching for restaurants or dealing with outdated menus. With Eleat, you'll enjoy personalized recommendations, hassle-free reservations, and the ability to place pick-up or dine-in orders, all in one place. We're your gateway to unforgettable culinary adventures!
🍽️ For Restaurants: We're here to help you succeed in the digital age. Eleat gives you full control over your digital presence and operations. Manage your menu in real-time, promote your offerings, and process online orders seamlessly. Our robust analytics provide valuable insights into customer behavior, helping you make data-driven decisions to boost your business.
🌟 What Sets Us Apart:
Comprehensive and user-friendly mobile app
Integration with Canada's most popular POS systems
Bridging the gap between diners and restaurants
Transforming dining into a seamless and enjoyable journey
📈 Join us on our mission to enhance the dining experience for all. Whether you're a passionate foodie or a restaurant owner looking to thrive in the digital world, Eleat is your trusted partner. Connect with us today and let's savor the future of dining together!