Eleat is the future of dining. It is an industry-disrupting web app and trusted resource for food

lovers and restaurateurs; bringing the newest and best food discovery platform for foodies.

Eleaters (the new and elevated foodie) can search for restaurants and bars, happy hours, featured restaurants, order their favorite dishes by cuisine or craving, make a reservation, and read and post reviews all in one place. It is designed to help both restaurateurs and patrons have access to a comprehensive website at scale.

We are looking to gain a better understanding of our target market to confirm the need and demand for our product. This will allow us to determine if we are targeting and tailoring the right segments to have a successful market entry for our product. We hope to ensure that we are offering the appropriate elective benefits and using our marketing resources in the most effective ways.

Tasks:

• Assess the size of our market with metrics such as sales data and number of restaurants that will use our product, and compare them to the size of our customer base to determine our market share and how many potential customers (restaurants and foodies) we could obtain.
• Analyze our current offerings and the positioning of our brand.
• Work with CEO Al-Noor and Project Manager Sergio to develop a market research plan and marketing strategy we will use.
• Analyze marketing strategy results to create recommendations on how to improve our positioning, branding and products/services.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Assessed our market size and share to determine the amount of potential customers we have for restaurants and foodies.
• Analyzed our current offerings and the positioning of our brand.
• Developed a real market research plan and marketing strategy Eleat will use.
• Analyzed strategy results to create recommendations for next steps.

Bonus steps would include:

• Researched the most effective marketing strategies for our segments to include in the report and recommendations.

Final deliverables should include

• A report including research, findings, and recommendations for next steps for our branding and positioning.
• A final market plan and marketing strategy Eleat will use to attract restaurants and foodies.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Who is our target market?
• Are we happy with our current positioning and marketing strategies for that segment?
• Which strategies will attract restaurants and foodies to our product?
• Input on choices, problems or anything else the students might encounter.

This is a great opportunity to be creative, share ideas, and work collaboratively. CEO Al-Noor and Project Manager Sergio expect to work closely with the students and to be available when needed. Both will provide their full collaboration to work with students.