The main goal for the project is to curate, schedule, and post an ad campaign for LinkedIn, Pinterest, Instagram, YouTube, and Facebook that will draw in new customers for Nomadic Glens.

This will involve several different steps for the students, including

• Researching the target audience for each platform and creating tailored ad content.
• Developing a schedule for posting the ad campaign on each platform.
• Curating engaging and visually appealing content for the ad campaign.
• Collaborating with the marketing team at Nomadic Glens to align the ad campaign with the company's brand and mission.
• Monitoring the performance of the ad campaign and making adjustments as needed.

By the end of the project, students should complete the following list of activities

• Research on the target audience for each platform and creation of tailored ad content.
• A schedule for posting the ad campaign on each platform.
• Curated and visually appealing content for the ad campaign.
• Collaboration with the marketing team at Nomadic Glens to align the ad campaign with the company's brand and mission.
• Monitoring the performance of the ad campaign and making adjustments as needed.

Final deliverables

• A final report including the research, schedule, content, and performance analysis of the ad campaign.
• A presentation explaining the ad campaign strategy and outcomes.

Project Orientation and Goal Setting

• The mentorship company will provide an initial orientation session to familiarize students with the project requirements, goals, and expectations.
• During this session, students will have the opportunity to understand the scope of the project, clarify any doubts, and set achievable goals in collaboration with mentors.

Skill Development and Training

• Tailored training sessions will be conducted to equip students with the necessary skills and knowledge required to excel in their project roles.

Regular Feedback and Guidance

• Mentors will provide ongoing feedback and guidance to students throughout the duration of the project.
• Scheduled check-in meetings will allow mentors to review student progress, address any challenges or concerns, and offer constructive suggestions for improvement.

Resource Provision and Access

• We will facilitate access to resources, tools, and materials required for the successful completion of the project.
• Students will be provided with relevant documents, software, templates, or any other resources necessary to support their work.

Encouragement of Collaboration and Networking

• Emphasis will be placed on fostering a collaborative environment among students, encouraging knowledge sharing, idea exchange, and peer support.
• Networking opportunities will be provided to students, allowing them to connect with industry professionals, experts, or other students working on similar projects.

Professional Development and Long-Term Opportunities

• We will support students in identifying and seizing professional development opportunities arising from their project involvement.
• Successful completion of the project may open doors to long-term employment opportunities, internships, or further collaborations within our network.

Continuous Support and Accessibility

• We will remain accessible to students throughout the project duration, offering support, encouragement, and guidance whenever needed.
• Students can reach out to mentors via various communication channels, including email, video calls, or designated messaging platforms.