Marketing Plan for Ionic Studios' Main Video Game Title

Closed
Ionic Studios
Toronto, Ontario, Canada
Employer
(10)
4
Project
Academic experience or paid work
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Marketing strategy Social media marketing
Skills
marketing strategies target audience marketing promotional materials marketing planning marketing channel social media content market research
Details

The main goal for the project is to create and execute a comprehensive marketing plan for Ionic Studios' main video game title. This will involve understanding the target audience, identifying key marketing channels, and developing strategies to promote the game effectively in the gaming industry.

Deliverables


- Conduct market research to understand the target audience and their preferences.


- Develop a marketing strategy outlining the key channels and tactics to be used.


- Create promotional materials such as trailers, teasers, and social media content.


- Execute the marketing plan by launching campaigns and monitoring their performance.


- Analyze the effectiveness of the marketing efforts and make adjustments as needed.

Mentorship
  • Mentorship for all students
  • Technical aid for technical roles
  • Office Hours: Schedule regular sessions for students to ask questions and receive feedback.
  • Project Evaluation: Conduct regular evaluations to assess students' performance and provide feedback.


About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Technology

A modern-retro game studio