New name & logo for start-up company

Closed
Labb
Vancouver, British Columbia, Canada
Bal Burrows
Owner
(0)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Branding & style guides Market research
Project scope
What is the main goal for this project?

Our new logo should be a visual representation of our values, voice, and services. We also want to ensure that we have specific rules and tools to apply this new brand component in a professional and design-friendly manner.

We believe this project will require:

  • Defining our brand voice and values to translate into logo designs.
  • Developing several logo variations for us to choose from.
  • Researching our competitors to determine a unique, but correlated design.
  • We want to have a new logo that is a positive portrayal of our organization, which can be used consistently across a variety of media.
What tasks will learners need to complete to achieve the project goal?
  • A final report on the choice of logo
  • Social media toolkit including a resized versions of the logo for profile and cover photos for social media usage
About the company

We are a company that is in environmentally friendly field that is concern about the future of our next generation. We are currently working on a dental hygiene product that is not only environmentally friendly but biodegradable.