1. Our focus is on reaching Millennials with drug and/or alcohol addiction to inform them of our alternative non 12 step approach to recovery. We are focused on returning this person to their full and healthy potential. We would like to be confident that we are using the correct messaging and messaging tools to reach this audience.

2. Our goal is to evaluate our present marketing to determine if it appropriate for this audience. Success would be measured by results to include increased calls based on our marketing efforts.

3. Gulf Breeze Recovery is changing the future of addiction treatment. This non-12 step holistic drug treatment facility is on the water overlooking Pensacola Beach, FL. We offer a unique and individualized approach for patients who struggle with chronic relapse . Gulf Breeze Recovery helps their guests break free to lead a successful life without the need for weekly meetings or sponsors.

Final project deliverable is a report that will include:

1. Summary of the qualitative research, including key findings

2. Summary of the quantitative research, including key findings

3. Recommendations to improve marketing operations of the business