Digital Marketing Internship: Phase Two
Preferred learners
- Edmonton, Alberta, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We would like students to help us with digital marketing aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
We think this project will include:
- SEO, KPI, SEMRush, PPC advertising and Data Analytics
- Graphic Design, Style/Branding Ideation, UX Design.
- HTML, CSS, web coding and software.
- Social Media, Email, Google, and Facebook Marketing.
- Microsoft 365 and how the tools can assist marketing efforts.
- B2B, B2C, Search vs Discovery Platforms, and other smaller Digital Marketing concepts
Ultimately, you will be working on digital marketing for our organization, including video, social media, and other collateral that we can use as go-to marketing tools and mechanics. We want to work with students to work on things they are skilled in or want experience with.
- What tasks will learners need to complete to achieve the project goal?
-
To accomplish this, we expect the student(s) will:
- Work on social media design and implementation
- Develop meaningful analytics for our organization
- Work with the marketing team to develop digital marketing processes for our website and outbound channels
- Use existing organization tools to bolter our digital marketing efforts
- What is the main goal for this project?
-
We would like students to help us with digital marketing aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
We think this project will include:
- SEO, KPI, SEMRush, PPC advertising and Data Analytics
- Graphic Design, Style/Branding Ideation, UX Design.
- HTML, CSS, web coding and software.
- Social Media, Email, Google, and Facebook Marketing.
- Microsoft 365 and how the tools can assist marketing efforts.
- B2B, B2C, Search vs Discovery Platforms, and other smaller Digital Marketing concepts
Ultimately, you will be working on digital marketing for our organization, including video, social media, and other collateral that we can use as go-to marketing tools and mechanics. We want to work with students to work on things they are skilled in or want experience with.
- What tasks will learners need to complete to achieve the project goal?
-
To accomplish this, we expect the student(s) will:
- Work on social media design and implementation
- Develop meaningful analytics for our organization
- Work with the marketing team to develop digital marketing processes for our website and outbound channels
- Use existing organization tools to bolter our digital marketing efforts
About the company
- https://kidsontrack.org/
- 11 - 50 employees
- Non-profit, philanthropic & civil society
Kids On Track is a community-building organization that provides hope, direction, and ongoing support for children, youth, and their parents.
Educational, social, spiritual, and recreational elements are combined to deliver well-rounded programs. We cultivate relationships, encouraging participants in faith, character and leadership development, social skills, and a healthy lifestyle. We strive to support families experiencing limited opportunities due to various socioeconomic challenges.
Since 1992, we have expanded our programs to respond to changing needs in the community and new opportunities to help at-risk kids and their families. We currently have more than 1,000 participants actively engaged in our programs. Our volunteer base has grown to a team of more than 314 volunteers who collectively contributed 4,469 service hours in our last fiscal year (Sept. 1, 2018 – Aug. 31, 2019).