To gain validated design insights rapidly, we are asking you to research and design a wireframe prototype for our online store, based on the Design Sprint methodology.

We believe this project will require:

• Mapping out the online purchase process.
• Conducting user interviews and industry research.
• Brainstorming design ideas.
• Developing a design prototype.
• Surveying our target customers for design feedback.
• Refining design ideas with feedback from experts and target customers.

You will have access to a member of our management team for direction, clarification, and customer and industry insights. Further research on our industry, target customer, and desired online store features should be conducted.

We hope to gain an understanding of the features and design that our target market will expect in our new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation.

The final deliverables include:

1. A tested prototype of our online store design.
2. A 10-minute presentation on the research and design process and insights.
3. A report on the prototypical store design, with supporting consumer research insights and testing results.