Logo Redesign

Closed
Génial et Aimé
Montreal, Quebec, Canada
Génielle Massac
Employer
(12)
4
Project
Academic experience
50 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design
Skills
logo design
Details

Our company has been serving thousands of customers for decades. We would like to update and revamp our existing brand to attract more customers.

We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s story, mission and vision statements.
  • Brainstorming logo ideas that suit our company and providing justification for each idea.
  • Designing and testing the best logos to garner input.
  • Refining and improving logos based on feedback.

Bonus steps in the process would also include:

  • Developing a finalized logo for implementation.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of our company’s story and vision
  • Consideration for a variety of ideas and justification for their implementation
  • Improvement of logo designs based on testing

Bonus steps would include:

  • Implementing a finalized logo

Final deliverables should include

  • A 10-minute presentation.
  • Documentation of design ideas.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our company’s story, mission and vision statements
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Montreal, Quebec, Canada
2 - 10 employees
Retail, Education, Arts, Cosmetics & beauty

Chez Génial et Aimé , notre dévouement tourne autour de la satisfaction constante de nos clients en fournissant des produits exceptionnels et en favorisant des relations significatives. Nous accordons la priorité à nous assurer que la marque du client communique de manière authentique, résonne avec son public et respecte constamment ses engagements. Pour renforcer la reconnaissance de notre marque tant au niveau local que national, nous utiliserons des stratégies marketing bien établies conçues pour générer de la publicité et accroître la notoriété de l'entreprise. Cela inclut la mise en œuvre de méthodes numériques et traditionnelles pour atteindre efficacement notre public cible. De plus, nous nous engageons à maximiser le potentiel des différentes plateformes de médias sociaux pour améliorer la visibilité et l'engagement de notre marque.

At Awesome and LOVED, our dedication revolves around consistently achieving elevated customer satisfaction through the delivery of exceptional products and fostering meaningful relationships. We prioritize ensuring that the customer's brand authentically communicates, resonates with its audience, and consistently fulfills its commitments. To bolster our brand's recognition on both local and national levels, we will employ well-established marketing strategies designed to generate publicity and increase business awareness. This includes the implementation of digital and conventional methods to effectively reach our target audience. Additionally, we are committed to maximizing the potential of various social media platforms to enhance our brand's visibility and engagement.