E-den Design: brand new marketplace is final stages to go to market in Florida
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Project scope
- What is the main goal for this project?
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Hi! We are, at E-den.design (www.e-den.design), a new family owned startup. We will be offering a marketplace to bring together customers and landscape designers (B2C). The customer can create their dream garden while being led with a professional designer for a fixed low price. Our mission is the restore biodiversity and promote actively the use of native plants in Florida.
We would like to have a go-to-market strategy (including a social media communication plan) and price model development that includes:
We intent to go live fairly quickly so we would like some analytics and evaluations once we are live and suggestions in order to reach more of our target audience.Successful outcomes include:
- A market research report, informed by primary data collection.
- We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us.
- This data should inform a final report that outlines our go-to-market strategy and price model development.
- What is the main goal for this project?
-
Hi! We are, at E-den.design (www.e-den.design), a new family owned startup. We will be offering a marketplace to bring together customers and landscape designers (B2C). The customer can create their dream garden while being led with a professional designer for a fixed low price. Our mission is the restore biodiversity and promote actively the use of native plants in Florida.
We would like to have a go-to-market strategy (including a social media communication plan) and price model development that includes:
We intent to go live fairly quickly so we would like some analytics and evaluations once we are live and suggestions in order to reach more of our target audience.Successful outcomes include:
- A market research report, informed by primary data collection.
- We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us.
- This data should inform a final report that outlines our go-to-market strategy and price model development.
- What tasks will learners need to complete to achieve the project goal?
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No deliverables exist for this project.
About the company
- http://www.e-den.design
- 2 - 10 employees
- Consumer goods & services
We aim to make custom gardens more affordable by providing an online platform where customers can collaborate with designers to create the outdoor spaces of their dreams.