Product Development Strategy

Closed
Bridal Couture
Windsor, Ontario, Canada
VT
Employer
(10)
3
Preferred learners
  • Ontario, Canada
  • Academic experience or paid work
Categories
Project management Product or service launch
Skills
product lining new product development
Project scope
What is the main goal for this project?

For the students to develop a feasible timeline and product to help grow our online presence and product line. They will be developing the components of this product and connecting with possible suppliers to create the most cost-effective and time efficient strategy for all components of developed product.

What tasks will learners need to complete to achieve the project goal?

Students will be required to identify the resources needed to complete the product development, and from there create a strategy to be reviewed with Company owner, eventually leading to the implementation of said strategy and the product launch.

About the company

Bridal Couture is a business local to Windsor, Ontario that has been established for over 15 years. Since its conception, Bridal Couture has strived to be a place brides can turn to for all their wedding dress and bridal party necessities. As trends change, so do our clientel needs, and we welcome fresh perspectives to make sure we can continue to provide exceptional service.

Currently, we are looking to expand our business operations within the market. This includes increasing our service/product line and increasing our online presence and brand recognition.