On-Campus Marketing Plan
Preferred learners
- London, Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
eHacks needs two types of marketing over the next few months:
1) Recruitment marketing, focused on recruiting volunteers to execute on our new operational aspirations.
2) General marketing, focused on recruiting student volunteers to participating in our new operations.
Your role is to select one of these marketing goals and build a marketing plan to achieve it. This includes the price of our offerings (i.e. how much we pay our employees, how much we charge for events), places our products/services can be found, the unique value proposition of the services we offer, and how they should be promoted.
- What tasks will learners need to complete to achieve the project goal?
-
Students will need to conduct market research and experiment with several iterations of their marketing plans. Marketing efforts must be accompanied by specific, measurable, attainable, relevant, and timely metrics that can be used to track the success of the venture.
The final deliverable will be a presentation or document that outlines the plan and the accompanying metrics.
- What is the main goal for this project?
-
eHacks needs two types of marketing over the next few months:
1) Recruitment marketing, focused on recruiting volunteers to execute on our new operational aspirations.
2) General marketing, focused on recruiting student volunteers to participating in our new operations.
Your role is to select one of these marketing goals and build a marketing plan to achieve it. This includes the price of our offerings (i.e. how much we pay our employees, how much we charge for events), places our products/services can be found, the unique value proposition of the services we offer, and how they should be promoted.
- What tasks will learners need to complete to achieve the project goal?
-
Students will need to conduct market research and experiment with several iterations of their marketing plans. Marketing efforts must be accompanied by specific, measurable, attainable, relevant, and timely metrics that can be used to track the success of the venture.
The final deliverable will be a presentation or document that outlines the plan and the accompanying metrics.
About the company
- https://www.ehacks.ca
- Education
Our mission is to provide interdisciplinary learning experiences that empower students to solve pressing social issues through technical innovation. eHacks competitions are a uniquely magical place. Students from various backgrounds attend cross-functional workshops, connect with corporate representatives from various high-growth firms, and work together to create technically interesting and financially feasible innovations that aspire to change our world for the better.
Over the past two years, eHacks has raised over $25,000 to host 300+ students from every faculty on campus. Regardless of our participants' backgrounds, everyone walks away from eHacks with new ideas, experiences, and skills that prepare them for the ever-changing workforce.