We are looking for a talented and creative graphic design student to help redesign our logo and brand assets.

This will involve several different steps for the students, including:

• Researching our brand identity
• Logo redesign proposals that reflect who we are
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Research into the competitors to see what they are doing
• Conduct market research on media
• Creating custom branding sheets with colours and logos

Bonus steps in the process would also include:

• Drafting up new content with the completed brand identity

By the end of the project, students should demonstrate:

• Understanding of our company’s vision and brand identity
• Completed logo redesign including other visual assets
• Updated brand colours and fonts that reflect our brand identity
• A brand voice guide
• Curation of social media posts with the updated brand redesign

Final deliverables should include

• A final brand identity guide
• Vector logos

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter
• Career mentorship