Business Administration (I)

Closed
OnDeck Fisheries AI
Vancouver, British Columbia, Canada
Alexander Dungate
Cofounder & CEO
(8)
3
Preferred learners
  • Vancouver, British Columbia, Canada
  • Academic experience
Categories
Operations Talent recruitment Market expansion Sales strategy
Skills
marketing strategies environmental analysis process improvement employee engagement diversity and inclusion finance revenue stream sales prospecting go-to-market strategy quality assurance
Project scope
What is the main goal for this project?

The primary focus for the student will be:

  • Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
  • Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
  • Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
  • Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
  • Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program. Lead hiring & recruitment at OnDeck.
  • Miscellaneous responsibilities relating to scaling OnDeck as a fast-moving startup.
What tasks will learners need to complete to achieve the project goal?

Our goal at the end of this experience is: (Indicate deliverables)

  • Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
  • Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.

Other duties the student may complete could include:

  • Ensure robust & efficient finance strategy at OnDeck.
  • Prepare OnDeck for incoming impact investment, grants, and other financing.
  • Map out the impact financing landscape, work with our team to identify and pursue strategic opportunities.
  • Create new finance techniques, strategy, and documentation.
  • Refine our business models and creating new ones.
About the company

OnDeck delivers software critical for marine conservation and commercial fisheries. OnDeck builds computer vision-enabled solutions that automatically detect catch and bycatch in commercial fisheries and fisheries research. Working with the Environmental Defense Fund, The Sustainable Ocean Alliance, and companies across North America and Oceania, we're revolutionizing fisheries management and ensuring sustainable fisheries for generations to come. Do you want to help create healthier oceans and sustainable fisheries? Join our team!