Email Marketing Campaign
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company Youth In Politics.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation to the board
- A draft of email design templates
- What is the main goal for this project?
-
We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company Youth In Politics.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation to the board
- A draft of email design templates
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and email marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
- https://youthinpolitics.net/
- 2 - 10 employees
- Government, Non-profit, philanthropic & civil society, Media & production
Youth In Politics is a registered non-for-profit student organization, with the goal of informing youth about politics and current events through journalism, podcasts, and interviews with political figures. Our roster of guests includes; Mary Simons, Kim Campbell, Andrea Horwath, Erin O’Toole, Amarjeet Sohi, etc. Youth In Politics started as a way to encourage youth to be involved in politics and find social gratification from being involved. Our end goal is to play an important role in increasing youth votership every election. We have writers and members from all over the world, with most based in Canada. Our organization has been profiled by CBC News, CP24, etc. Youth In Politics has also been recognized by the UN world food program, for our efforts when it came to covering the Yemen crisis.
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