We hope to revamp our email marketing to increase engagement with our existing customers.

We would like to collaborate with students to create new email campaigns.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Recommending new email campaigns and drafting emails.
• Considering the subject line, clarity, tone, and length of our emails.
• Recommending a frequency for our marketing emails.

Bonus steps in the process would also include:

• Recommending email marketing tools.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Recommendation of new email campaigns
• Consideration of marketing email elements
• Recommendation for our emailing frequency

Bonus steps would include:

• Recommending email marketing tools

Final deliverables should include

• A final report.
• A presentation.