Promotional Video for Literacy
Project scope
Categories
Videography MediaSkills
literacy pediatric advanced life support (pals) editingThe mission of Project Adult Literacy Society is “Changing Lives Through Literacy.” PALS is a community-based literacy program that addresses the learning needs of adults with low literacy skills.
The goal of this project is to collaborate with students to create a video to raise awareness of literacy and the needs of adults with low literacy in the community.
This will involve several different steps for the students, including:
- Familiarizing themselves with PALS, including our mission and goals.
- Recording a presentation or screencast to share key messaging, raise awareness, and call the community to action.
- Finding and applying suitable background music.
- Adding text, transitions, and overlays to the video.
Bonus steps in the process would also include:
- Presenting the video and making edits based on feedback.
- Recommending ideas and editing tools for future awareness videos.
By the end of the project, students should demonstrate:
- Understanding of adult literacy needs, the challenges for adults with low literacy skills, how programs like PALS have a positive impact on adults and create lasting change.
- Development of an awareness video
Bonus steps would include:
- Revising the video based on feedback
- Recommending ideas and tools for future videos
Final deliverables should include
- A finalized video.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our organization’s mission and goals
- Our awareness campaigns
- Input on choices, problems or anything else the students might encounter.
Supported causes
Reduced inequalitiesAbout the company
PALS is a not-for-profit organization based in Edmonton that helps adult learners improve their reading, writing, speaking, math and digital skills. We have operated in Edmonton for over 40 years.