Podcast Growth and Monetization Strategy
Project scope
Categories
Communications Market research Digital marketing Search engine optimization Marketing strategySkills
target audience growth strategies strategic planning digital marketing search engine optimization2773637 Ontario LTD is seeking a comprehensive strategy to enhance the growth and monetization of their podcast. The primary goal is to increase podcast subscribers through an effective SEO growth strategy, which will also help attract high-quality guests. Additionally, the project aims to develop a strategic plan for monetizing the podcast, focusing on audience engagement and building brand authority. Learners will apply their knowledge of digital marketing, SEO, and strategic planning to create actionable insights and recommendations. The project involves analyzing current podcast performance, identifying target audiences, and researching best practices in podcast growth and monetization. The outcome will be a cohesive strategy that aligns with the company's goals and can be implemented within a reasonable timeframe.
https://www.youtube.com/@thisis50podcast8
The project deliverables will include a detailed SEO growth strategy document outlining steps to increase podcast subscribers and attract high-quality guests. Additionally, a strategic monetization plan will be developed, focusing on audience engagement and brand authority. The deliverables will also include a presentation summarizing key findings and recommendations, providing a clear roadmap for implementation.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Lynette Turner is an entrepreneur, transformation coach, and host of the podcast This Is 50: Freedom Through Passions. She specializes in helping midlife women find happiness, purpose, and freedom by turning their passions into profitable side hustles.
Lynetteβs business focuses on empowering women over 40 to redefine their identities and overcome societal pressures to build fulfilling, financially rewarding ventures.
She has recently developed and piloted three digital products that are now ready for a full launch:
These products are offered online (live) and as DIY programs through an online portal. The marketing approach would be the same for all three, as they are related products.
1. Taming Your Gremlin: Quiet Your Inner Critic and Step Into 2025 Confidently: A 90-minute workshop β Aimed at helping participants overcome procrastination, self-doubt, and fear to take their first steps toward building a side hustle.
2. Your Vision, Your Plan: The Real Way to Manifest Your Dreams - A 90-minute workshop to help participants create a vision for themselves and a plan of action to help them achieve it.
3. Passion to Profit Blueprint β A step-by-step program that enables midlife women to turn their business ideas into a minimum viable product, ensuring they secure their first client.
Note: The podcast, This Is 50: Freedom Through Passions, features inspiring stories of midlife reinvention and entrepreneurial journeys, focusing on overcoming mindset blocks, procrastination, and the challenges of starting a business later in life. The goal is to inspire women to pursue freedom and their passions.
Portals
