Seeding Square seeks to revitalize its 12-year archive of gardening content by transforming it into engaging social media material. The project aims to educate and inspire home gardeners while boosting brand awareness and driving traffic to Seeding Square's platforms. Students will work on repurposing existing content into visually appealing graphics and short-form videos. They will also design fresh, creative visuals that align with current social media trends. The project involves developing a strategic content calendar tailored for platforms like Instagram, TikTok, YouTube, Amazon, and Facebook. This initiative provides an opportunity for students to apply their knowledge in social media strategy, graphic design, and video editing, while also nurturing a passion for gardening and sustainability.

The project deliverables include a comprehensive content calendar for social media platforms, a series of repurposed and newly designed graphics, short-form videos, and advertsing content for Amazon Branded store and products. Students will also provide a report detailing the strategy behind the content choices and the expected impact on brand awareness and audience engagement. The deliverables should reflect creativity and strategic thinking, ensuring they align with Seeding Square's brand identity and goals.