Number of individual students required: (2 students - working together)

Unwrapit helps companies spark and maintain meaningful connections through an innovative, fun, and easy-to-use virtual gifting platform. Our gifts are digital, but never physical therefore don’t require shipping and won’t end up in a landfill.

In order to have success and make the impact we want to make (less stuff, less landfill waste!), we need to ensure we have the most interesting virtual gifts. We need assistance developing this unique 'supply chain' so that we can equip our sales team with a strong product. The project might include: researching new gift prospects, identifying key contacts, and reaching out with compelling messages. It might include, but is not limited to:

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Building a customizable outreach script.
• Creating a simple tracking framework, including metrics, for measuring outreach success.
• Reaching out to potential accounts (if applicable)
• Mock up new gift options in the platform for sales & partnership conversations

The final project deliverable is two-fold:

(1) an 'operational manual', including research, analysis, and recommendations and

(2) a Summer 2021 portfolio of new gift partners that we can announce in June/July 2021. These two deliverables will set up our gift supply and sales teams for success and assist us to successfully prospect, convert new customers, and attract high-quality gifting partners.

The students involved in this project will be mentored and supervised by Peter Deitz. They will have ongoing access to him throughout the time of their project. Peter is a successful serial entrepreneur committed to creating enduring companies that have a deeply-rooted social and environmental purpose. Peter is the Co-Founder of Unwrapit, and he also co-founded Grantbook in 2012. He currently serves as Board Chair of the 25-person philanthropic advisory firm that helps foundations operationalize mission and vision by leveraging technology.