Matsuda SEO and Social Media Strategy Project

Closed
JL
Sales Manager
(1)
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Sales strategy Marketing strategy
Skills
social media digital marketing social media strategy social media content keyword research search engine optimization social media marketing
Project scope
What is the main goal for this project?

Positions available: 1-2

Matsuda has been in the watch manufacturing business for over 30 year, but we understand that times are changing and we need a student or a team who can dedicate their time to helping Matsuda reach and larger audience through Social Media platforms and SEO. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as: Twitter, Instagram, Facebook, Linkedin

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • A larger audience through Social Media
  • Competitive in our market
  • Stay connected and engage with clientele
  • Build strong relationship with new and existing clients.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

About the company

Matsuda has been a premier supplier of promotional watches in Canada since 1984. We specialize in Corporate Gifts and Customized Promotional Programs. We also represent world renowned brands and high quality jewelry for Employee Recognition, Service Awards, and Point-Based Redemption corporate programs.