We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business.

Some areas that we hope to analyze include, but are not limited to, pre-purchase activity levels in our app, sales cycle length, average ROI/customer, buying behaviours, etc.

At the end of this collaboration, we hope to have a detailed report of the key data that students gather. The data should reflect aspects of our sales cycle that we should be utilizing to make informed sales decisions.

The student findings should be organized in a way that is easy to draw upon. It should includes the corresponding hard data for us to reflect upon and present to our senior leaders.