Digital Marketing Strategy - Sustainable Technology Solutions
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. We are looking for a full review and recommendations on our current strategy and additionally assistance with our new product lines.
The main questions we’d like students to help us answer are the following:
- How should we promote our company in todays very changed marketplace?
- What B2B channels should we utilize?
- How is our current plan preforming?
- How is our keyword analysis ranking?
- What are the best strategies & keywords for our new websites?
- What other B2B channels are strong?
- What else can we be doing on linkedin?
- Are email marketing campaigns good or bad for our product line up today?
- How do we capture more leads?
The goal of this project is to finely tune our digital presence for increased lead generation & strong follow up. We want to utilize what we've learned from our current success into our new product offerings.
- What tasks will learners need to complete to achieve the project goal?
-
Review of the current digital properties and assets and report strengths, weaknesses and gaps.
Recommendations of how to do it all better based on our current target market and additional target markets.
Communication will be key to a successful project and there will be at least 1 person available from our company side throughout. Questions will be welcomed and answers will always come quickly.
- What is the main goal for this project?
-
Help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. We are looking for a full review and recommendations on our current strategy and additionally assistance with our new product lines.
The main questions we’d like students to help us answer are the following:
- How should we promote our company in todays very changed marketplace?
- What B2B channels should we utilize?
- How is our current plan preforming?
- How is our keyword analysis ranking?
- What are the best strategies & keywords for our new websites?
- What other B2B channels are strong?
- What else can we be doing on linkedin?
- Are email marketing campaigns good or bad for our product line up today?
- How do we capture more leads?
The goal of this project is to finely tune our digital presence for increased lead generation & strong follow up. We want to utilize what we've learned from our current success into our new product offerings.
- What tasks will learners need to complete to achieve the project goal?
-
Review of the current digital properties and assets and report strengths, weaknesses and gaps.
Recommendations of how to do it all better based on our current target market and additional target markets.
Communication will be key to a successful project and there will be at least 1 person available from our company side throughout. Questions will be welcomed and answers will always come quickly.
About the company
- https://www.giigroup.ca
- Manufacturing, Technology, Environment, Mining, forestry & fishery
Gii has been an environmental technology provider in N.A. for over two decades.
Our company's mission; Client Cost Savings from the application of innovative and certified technologies that reduce unnecessary negative environmental impact; creating a Greener Footprint and Corporate Responsibility.
We achieve this by developing, vetting and investing in new and proven technologies and introducing them to the customers that can benefit the most. Reduction of chemical use, energy and emissions with simplified Non-Invasive, Non-Intrusive Application of our technologies is our mandate ; leaving our valued customers focused on their core business and reaping the benefits of our passion for what we do.
Saving Our Customers Over $100,000,000 Dollars and Growing! We're excited to help each and every customer create a leaner and greener organization. Some of the largest organizations on the globe in Waste Management, Mining, Pulp & Paper and Transportation trust Gii.