Package Design for Lumo Organic Sports Drink

Closed
Lumo Beverage Corp.
Toronto, Ontario, Canada
RB
Ryan Brooks He / Him
President
(15)
4
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Graphic design
Skills
target market research reports digital mockup sketching brainstorming innovation packaging and labeling
Project scope
What is the main goal for this project?

The main goal for the project is to create a new package design for Lumo Beverage Corp.'s organic sports drink. The design should reflect the company's innovative and natural approach to sports drinks, while also appealing to the target market of athletes and health-conscious individuals.


This will involve several different steps for the students, including:


- Researching the target market and understanding their preferences and design trends.


- Brainstorming and sketching multiple design concepts for the package.


- Creating digital mockups of the design concepts for presentation.


- Gathering feedback from the company and potential consumers to refine the design.


- Finalizing the package design and preparing it for production.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- Research report on the target market and design trends.


- Multiple design concepts with sketches and digital mockups.


- Feedback analysis and a revised package design based on the feedback.


- Final package design ready for production.



Final deliverables:


- All source materials for the design concepts and mockups.


- A written report explaining the design process and outcomes.


About the company

Lumo is an innovative sports drink made from ingredients sourced in the garden, not the lab. Uniquely formulated, Lumo optimizes athletic performance by restoring energy and balance to hard-working bodies.