SEO and Social Media Marketing Improvement Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Positions Available: 2-3 Students
Project Scope
1) Research - Gain familiarity with the context (company goals, competitive landscape, industry trends)
2) Assessment – using SEO tools, current best practices with Google’s latest changes, and assessment of Werrv;’s current website, provide an assessment of strengths and weaknesses of current techniques and recommend most valuable path to improvement to achieve both improved search results and customer satisfaction.
3) SEO Improvement Plan - Over the duration of the project, starting from assessment and working through experimentation, implementation, validation, provide a written plan, including recommended tools to use techniques to targets cost effectively.
4) Social Media – Assess which are the best social media platforms, beyond Facebook to engage our target audiences with prioritization around the best value for effort for Instagram, YouTube, Twitter, Linked In, Pinterest, TikTok and possibly others. Recommend a “voice” and “style” to target key customer personas (see background notes for persona descriptions in the RV industry.
Our website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.
- What is the main goal for this project?
-
Positions Available: 2-3 Students
Project Scope
1) Research - Gain familiarity with the context (company goals, competitive landscape, industry trends)
2) Assessment – using SEO tools, current best practices with Google’s latest changes, and assessment of Werrv;’s current website, provide an assessment of strengths and weaknesses of current techniques and recommend most valuable path to improvement to achieve both improved search results and customer satisfaction.
3) SEO Improvement Plan - Over the duration of the project, starting from assessment and working through experimentation, implementation, validation, provide a written plan, including recommended tools to use techniques to targets cost effectively.
4) Social Media – Assess which are the best social media platforms, beyond Facebook to engage our target audiences with prioritization around the best value for effort for Instagram, YouTube, Twitter, Linked In, Pinterest, TikTok and possibly others. Recommend a “voice” and “style” to target key customer personas (see background notes for persona descriptions in the RV industry.
Our website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://werrv.ca/
- 2 - 10 employees
- Retail, Automotive, Travel & tourism
Werrv ( https://werrv.ca/ ) is an entrepreneurial Canadian company with the goal of disrupting and transforming the aftermarket parts and services industry for recreational vehicles (RVs), boats and recreationally watersports. Werrv serves Canadians from coast to coast and US Customers in the lower 48 states.
Our mission is to help people enjoy their best life while experiencing the great outdoors.
Werrv seeks to engage ambitious and entrepreneurial students to want engaging, challenging, referenceable and rewarding experiences to develop and demonstrate their full potential and workforce readiness. If you're intrigued by #vanlife, even better... Let's make things happen. Check our consistent 5-star ratings on Riipen Feedback.