Digital Content Creation for a Fitness Facility
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Project scope
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Videography Communications Digital marketing Creative writing Social media marketingSkills
content creation instagram content facebook content marketing content strategy tiktok digital content creation social media digital marketing search engine optimizationWe are looking for a digital marketing student passionate about fitness to help us drive online and social traffic. We want to improve our SEO positioning, and help with creating content for Instagram and Facebook, possibly TikTok.
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
The successful student will need to:
- Assist with a social media video launch to promote our organization.
- Evaluate recent successful user-generated campaigns in our sector.
- Identify media outlets that are most beneficial to share our story.
- Record video content of our services in action for Instagram posts, reels and stories, and Facebook posts and stories.
- Research our website on search engines and review content for keywords and phrases, and fill out an SEO tracking sheet.
- Develop a content strategy for Instagram, Facebook, and possibly TikTok.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
The Essense is an exclusive functional fitness facility that was created with a vision to develop high level performers. This type of person takes initiative, and they focus on improving their habits and behaviours to excel in all areas of their life.
Our company offers services that have the ability to mentally and physically empower individuals. We believe that self confidence is the key to success, and that means our brand is bigger than fitness. We specialize in personal training, small group fitness classes, and nutritional coaching.
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