Content Marketing Specialists

Closed
Project
Academic experience
200 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Media
Skills
electric vehicles social media content marketing proofreading press releases customer acquisition management data science value propositions brand awareness newsletters
Details

About Roasted Bean Box

Roasted Bean Box is a data science-driven coffee company that provides personalized coffee delivery in the most eco-friendly manner. The company’s proprietary model builds each customer’s unique coffee profile, by learning about their coffee preferences over time, and uses this data to include new coffee selections according to their taste preferences. The coffees are delivered in 100% electric vehicles and customers are encouraged to reuse their shipping box every time.

The vision of Roasted Bean Box is to provide the perfect home-coffee drinking experience to consumers, and this is achieved by providing a high level of personalization, and promoting an environmentally friendly lifestyle.

Marketing at Roasted Bean Box

Content is the core of our marketing and customer acquisition strategy, which portrays Roasted Bean Box’s brand and unique value proposition to our target customers. We are looking for a creative and passionate content marketing team to produce high-quality content that creates brand awareness and engage potential customers over the next 3-5 months.

Objectives and Deliverables:

  • Build a pipeline of marketing and communication content for various marketing channels - social media, blogs, newsletters, search engine, press releases, radio and related marketing channels.
  • Research trends in the coffee industry to generate ideas on content topics.
  • Brainstorm marketing ideas and customer acquisition strategies.
  • Create interesting and engaging content - script, image and video - for various communication channels and advertising campaigns.

Skills:

  • Outstanding communication, writing, editing and proofreading skills (English and/or French).
  • Proficient in social media platforms including Facebook, Instagram, YouTube, Twitter, LinkedIn, Twitter, YouTube, TikTok and Pinterest.
  • Self-motivated, research-oriented and deadline-driven.
  • Experience writing content for consumer-facing companies (food & beverage is an asset).
  • Interest in the coffee industry is an asset.

Deliverables
No deliverables exist for this project.
Mentorship

Recurring weekly meeting to discuss the progress, priorities and feedback.

About the company

Company
2 - 10 employees
Food & beverage, Technology

Roasted Bean Box is an e-commerce coffee company that offers personalized coffee discovery directly to consumers in metropolitan cities. The company’s mission is to offer a highly personalized home-coffee drinking experience in the most eco-friendly manner./Roasted Bean Box est une entreprise de café en ligne qui offre une découverte personnalisée du café directement aux consommateur.trice.s dans les villes métropolitaines. La mission de l'entreprise est d'offrir une expérience personnalisée de consommation de café à domicile de la manière la plus écologique possible.