In the last 10 years, the world of financial advice has seen a drastic change in landscape in large due to the popularity of robo-advisors- advisors that provide online financial advice using algorithms to manage clients' assets. Since Canoe Financial operates on a traditional model with portfolio managers counselling clients, we would like to get a better sense of how financial advice is evolving, and how we can respond to the changing market.

We believe this project should include:

• Market research into robo advice products: How has robo advice evolved? Who is their primary customer, and what product and services do they offer?
• Competitive analysis: Why are robo advice products appealing, and how can robo advice compete with traditional financial advisors in the more lucrative market, with high net worth? What products and services could/should be offered from digital advice beyond just investment products, for example tax planning, insurance, etc.?
• For clients: What does the future of financial advice look like beyond the traditional brick and mortar offices?
• SWOT/ PEST analysis if this is a focus of the course.