Digital Marketing
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Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
marketing marketing strategies target market search engine optimization social media brochuresOur company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
About the company
Decade Studio is a sustainable denim brand that prioritizes highly considered fits and ethical practices. Based in Vancouver, BC, Decade uses premium 100% cotton denim from Italy to create jeans that last a lifetime. Each pair is made with care by a small family-run factory in Portugal. In the summer of 2022, Decade opened a part-time storefront in Vancouver's Mount Pleasant area, where they continue to operate. As the company grows, so does its commitment to offering impeccable denim. Decade believes that their jeans are not just a fashion statement but a lifelong investment, and that's why they are Denim for Life.
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