Bilingual Marketing for ASKMAX

Open
ASKMAX
Montreal, Quebec, Canada
SD
Grant coordinator
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Branding & style guides Digital marketing Marketing strategy Social media marketing
Skills
marketing strategies social media target audience canva (software) marketing effectiveness scheduling alternative distribution channels brand management communication performance reporting
Project scope
What is the main goal for this project?

ASKMAX seeks to enhance its brand visibility and communication through the creation of visually compelling and strategically effective marketing campaigns. The project aims to leverage learners' marketing strategy knowledge and design skills to produce high-quality flyers in both English and French. The flyers should resonate with diverse audiences, adhere to brand guidelines, and be optimized for both digital and print distribution. Learners will apply their expertise in Canva and other design tools to ensure the flyers are professional and impactful. The project will also involve refining targeting strategies to improve campaign effectiveness and managing the flyer creation process from concept to final delivery.

What tasks will learners need to complete to achieve the project goal?

To achieve the project goal, the following tasks and deliverables are expected:

  1. Flyer Creation:
  • Design and Production: Develop a series of professional, bilingual flyers using Canva and other design software. These flyers should be tailored to specific campaigns or events, aligned with the brand’s identity, and optimized for both digital and print formats.
  1. Marketing Campaigns on Social Media:
  • Campaign Development: Design and execute marketing campaigns across diverse social media platforms (e.g., Facebook, Instagram, LinkedIn). This includes creating visuals, writing engaging copy, and scheduling posts.
  • Content Strategy: Develop a content calendar outlining the timing and objectives of each campaign, ensuring that the content resonates with the target audience and is distributed in both English and French.
  1. Reports and Strategic Recommendations:
  • Performance Reports: Provide detailed reports on the performance of marketing campaigns and flyer distribution, including metrics such as reach, engagement, conversion rates, and return on investment (ROI).
  • Strategic Analysis: Analyze the effectiveness of current marketing strategies and provide recommendations for improvement. This includes identifying key trends, audience behaviors, and areas for optimization.
  1. Creative Solutions for Missed Opportunities:
  • Opportunity Identification: Conduct a thorough analysis to identify missed marketing opportunities or gaps in current strategies.
  • Innovative Proposals: Present creative solutions to address these missed opportunities, including new campaign ideas, alternative distribution channels, or adjustments to messaging that could enhance overall effectiveness.

These deliverables will ensure the project meets its objectives, contributing to the broader goals of enhancing brand visibility, improving marketing effectiveness, and driving business growth.






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About the company
  • https://askmaxclub.com
  • 0 - 1 employees
  • Business & management, Business services, Entertainment, Marketing & advertising, Media & production

AskMaxClub.com is an online platform dedicated to connecting and supporting business professionals, entrepreneurs, and leaders through a community-driven approach. The website offers resources, networking opportunities, and events designed to help members grow both personally and professionally.

Key Features of AskMaxClub.com:
Community Engagement: The platform fosters a community where members can share insights, experiences, and advice, creating a collaborative environment for personal and professional growth.

Resource Library: Members have access to a wide range of resources, including articles, guides, and tools that cover various aspects of business management, leadership, and entrepreneurship.

Networking Opportunities: AskMaxClub.com provides opportunities for members to connect with like-minded professionals, expanding their network and fostering potential collaborations or partnerships.

AskMax Lunches/Events:
Purpose: AskMax Lunches and events are designed to bring together community members in a more personal and engaging setting. These events provide a platform for networking, learning, and sharing ideas in an informal atmosphere.

Format: Typically held over lunch, these events often feature guest speakers who are experts in their fields, offering valuable insights and sparking discussions on relevant topics. Attendees are encouraged to interact, ask questions, and share their experiences.

Topics: The events cover a wide range of subjects, from leadership and innovation to marketing strategies and business development. The aim is to provide actionable takeaways that attendees can apply in their professional lives.

Networking: Beyond the formal discussions, AskMax Lunches and events emphasize networking, allowing participants to build relationships and exchange ideas with other professionals in a relaxed environment.

These events and the overall platform are integral to the mission of AskMaxClub.com, helping professionals stay informed, connected, and inspired.