Executive Summary:

This proposal outlines a project aimed at updating and enhancing the overall performance of our current website built on the Square platform www.vigdigital.ca. Our main goal is to improve the website's appearance, user experience, and search engine visibility. We are seeking technical talent from colleges and universities to assist us in achieving these objectives. By the end of the project, learners will have gained practical experience in web development, design aesthetics, and SEO techniques.

Outcome:

By engaging with this project, learners will gain valuable experience in Square website development, SEO optimization, and web design. They will contribute to enhancing our website's performance and play a significant role in improving our online presence. We look forward to collaborating with talented individuals from colleges and universities to achieve our goals.

This will involve:

- Conducting an audit on our existing website www.vibdigital.ca to identify key areas of improvement that might return the best results in a redesign and performance.

- Enhance the appearance and user experience of our website using Square's features and functionalities.

- Implement design changes, layout improvements, and visual enhancements to create an engaging and visually appealing website.

- Assist in optimizing website content, meta tags, headings, and URLs to improve search engine visibility and rankings.

- Conduct keyword research to identify strategic opportunities for improving SEO performance.

- Assist in developing and implementing SEO strategies to increase organic traffic and enhance the website's search engine rankings.

- Assist in creating compelling calls-to-action (CTAs) and optimize their placement on the website.

- Assist in integrating multimedia elements such as videos and images to enhance the website's overall appeal.

- Stay up to date with industry trends and best practices in web design, UX/UI, and SEO to ensure the website remains competitive.

Students will connect directly with us for reviewing tasks throughout the project. We will be able to provide:

• Access to the website
• Current product understanding
• Any sort of business information pertaining to their tasks
• Input on choices, problems or anything else the students might encounter
• Zoom meetings, email exchanges and online feedback on their tasks and deliverables