Social Media Marketing for Szechuan Sweet Mango
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop and implement a social media marketing strategy for Szechuan Sweet Mango to increase brand awareness, drive customer engagement, and ultimately boost restaurant sales. This will involve several different steps for the students, including:
- Conducting a social media audit to assess the current online presence of Szechuan Sweet Mango.
- Developing a comprehensive social media marketing plan tailored to the restaurant industry and the target audience.
- Creating engaging and visually appealing content for various social media platforms such as Facebook, Instagram, and Twitter.
- Implementing the social media marketing plan and monitoring performance through analytics and insights.
- Collaborating with the restaurant team to organize promotions, events, and campaigns through social media.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A social media audit report highlighting strengths, weaknesses, opportunities, and threats.
- A detailed social media marketing plan including content calendar, posting schedule, and target metrics.
- Original and curated content for social media platforms with a focus on engagement and brand consistency.
- Monthly performance reports with insights and recommendations for optimization.
Final deliverables:
- A comprehensive social media marketing plan document.
- A portfolio of social media content created and published.
- Monthly performance reports with insights and recommendations for optimization.
- What is the main goal for this project?
-
The main goal for the project is to develop and implement a social media marketing strategy for Szechuan Sweet Mango to increase brand awareness, drive customer engagement, and ultimately boost restaurant sales. This will involve several different steps for the students, including:
- Conducting a social media audit to assess the current online presence of Szechuan Sweet Mango.
- Developing a comprehensive social media marketing plan tailored to the restaurant industry and the target audience.
- Creating engaging and visually appealing content for various social media platforms such as Facebook, Instagram, and Twitter.
- Implementing the social media marketing plan and monitoring performance through analytics and insights.
- Collaborating with the restaurant team to organize promotions, events, and campaigns through social media.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A social media audit report highlighting strengths, weaknesses, opportunities, and threats.
- A detailed social media marketing plan including content calendar, posting schedule, and target metrics.
- Original and curated content for social media platforms with a focus on engagement and brand consistency.
- Monthly performance reports with insights and recommendations for optimization.
Final deliverables:
- A comprehensive social media marketing plan document.
- A portfolio of social media content created and published.
- Monthly performance reports with insights and recommendations for optimization.
- How will you support learners in completing the project?
-
We will offer all students staff mentorship and time, access to tools and required technology, and access to business data.
About the company
- https://www.szechuanmango.com/
- 2 - 10 employees
- Food & beverage
We are a family-owned and operated restaurant located in the heart of Edmonton. We have been in business for over 25 years and are looking to expand in this market with modern and innovative business development methods!
Portals
