Northern FanCon 2021 Digital Marketing Virtual Internship

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Project
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Market research Media
Skills
target market digital marketing market segmentation communication blog posts market research social media marketing pricing strategies social media focus group
Details

Northern FanCon is an annual comic con style expo that hosts celebrities and influential people in Film, Books, Animation, Entertainment and more. To date, the event has attracted over 100 stars to Prince George spanning several genres and has most recently started to engage interest from some of these guests on film productions for the city.

Market Research -Investigate our competitive landscape; perform market segmentation to identify the ideal target market for Indie; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities.

SEO Strategy & Recommendations-Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.

Strategic Social Media Marketing -Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Deliverables
No deliverables exist for this project.

About the company

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