Website Optimization and Cleanup for Your Sweet Spot Life

Open
Your Sweet Spot Life
Saint John, New Brunswick, Canada
Marguerite Apotre
Founder
(20)
4
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
UI design UX design Website development
Skills
business metrics performance metric website optimization web development
Details

Your Sweet Spot Life is seeking to enhance the functionality and user experience of its two existing websites. While the current designs are satisfactory, there is a need for a comprehensive cleanup to ensure the sites are streamlined and efficient. The project involves optimizing the websites for mobile devices, ensuring that they are fully responsive and accessible on various screen sizes. Additionally, certain elements that no longer serve their intended purpose need to be identified and removed to improve site performance and user navigation. This project provides an opportunity for learners to apply their web development and design skills, focusing on optimization techniques and user experience improvements. The goal is to deliver a polished, user-friendly online presence that aligns with the company's brand and objectives.

Deliverables

The project deliverables include a fully optimized and responsive mobile version of both websites, ensuring seamless navigation and functionality across all devices. Additionally, a detailed report outlining the elements removed and the rationale behind their removal will be provided. The final deliverable is a presentation demonstrating the improvements made, highlighting the enhanced user experience and performance metrics.

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Industry, innovation and infrastructure

About the company

Company
Saint John, New Brunswick, Canada
2 - 10 employees
Media & production, Travel & tourism, Agriculture, Business & management, Education
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green
+ 4

About us
We are capturing what it means to be Canadian—one resource, one product, one story, one experience at a time. Our process begins with local natural resources, crafted by passionate creators who turn raw materials into meaningful works. Each creation tells a story—of learning, making, and transforming—connecting us to our culture and community. Through these efforts, we showcase how creation inspires, empowers, and leaves a lasting impact on those who experience it.

Motivation and Ideology
We are driven by a commitment to reshaping the way resources are sourced, products are made, and communities are supported. Our goal is to create sustainable, high-quality goods that reflect Canadian culture and values, challenging traditional models of production and consumption.

Resource Development
We work tirelessly to find truly Canadian resources, overcoming the challenges posed by global outsourcing. Partnering with universities and local groups, we aim to discover, develop, and utilize local materials for a sustainable, ethical product line.

Creation and Innovation
Through collaboration with creators, we develop innovative products that highlight Canadian craftsmanship and creativity. Our focus is on providing the tools, resources, and support to help creators build products that are both sustainable and meaningful.

Community Engagement
We believe in the power of collaboration and are actively working with local businesses, schools, and community groups to foster long-term, sustainable growth. By building strong partnerships, we support the development of local industries and create a more resilient economy.

Market and Sales
Our marketplace serves as a platform to sell not only our own products but also those created by other local artisans and businesses. By offering sustainable, high-quality products, we aim to make ethical consumption the easy and logical choice for consumers.

The Vision
Our vision is to build a self-sustaining ecosystem where Canadian resources are prioritized, and businesses are empowered to thrive. We are working towards creating resource hubs and a CRM system that will streamline the development of local products and services, creating a lasting impact on communities and industries.