Poubelle Ecologique, a company dedicated to sustainable waste management solutions, aims to enhance its communication strategy to better engage with its target audience. The goal of this project is to create a comprehensive communication plan that effectively conveys the company's mission, services, and environmental impact. The plan should address various communication channels, including social media, email newsletters, and community outreach programs. By doing so, Poubelle Ecologique hopes to increase public awareness, foster community involvement, and ultimately drive more sustainable waste management practices. The project will provide learners with an opportunity to apply their knowledge of marketing, communication strategies, and environmental studies in a real-world context.

The final deliverables for this project will include:

- A detailed communication plan document outlining strategies for different channels.

- A content calendar for social media posts and email newsletters.

- Sample content for social media, newsletters, and community outreach materials.

- A presentation summarizing the communication plan and its expected impact on the company's goals.