Elderado aims to enhance its online presence by refining ChatGPT prompts to generate high-quality, engaging, and SEO-friendly content for its website. The current challenge lies in ensuring that the AI-generated content aligns with SEO best practices while maintaining engagement and relevance for the target audience. The first part of this project will involve analyzing existing prompts, identifying areas for improvement, and testing new prompt structures to optimize content output. The goal is to create a set of refined prompts that consistently produce content meeting Elderado's quality and SEO standards. The second part of this project will involve using the optimized prompts to generate, review, and publish content for Elderado. Learners will apply their knowledge of SEO principles, content creation, and AI interaction to achieve these objectives. The project will be completed by a team of learners specializing in digital marketing or a related field.

The deliverables for this project include a report detailing the refined ChatGPT prompts and the rationale for it, as well as leveraging the ChatGPT prompts to generate, review, and publish retirement home descriptions on Elderado. Additionally, a set of guidelines for future prompt creation will be provided to ensure ongoing content quality.