Baymont Institute Marketing Project

Closed
The Baymont Institute
Tampa, Florida, United States
PATRICK BAYMONT
President
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Product or service launch Marketing strategy
Skills
communication target market public relations branding press releases digital content value propositions market segmentation sales prospecting marketing materials
Project scope
What is the main goal for this project?

Our organization can offer an opportunity to marketing and public relations students.

The primary focus for the students will be:

  • Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
  • Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a branding and recruitment campaign
  • Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
  • Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
  • Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
  • SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
  • Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Our goal at the end of this experience is:

  • Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
  • Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned, and our product and pricing aligns with our target sector/customer.
  • Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
  • Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
  • SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
  • Branding and Content creation - For the student(s) to create and implement new digital content and marketing materials for the brand.
  • Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

  • Create new labels
  • Content development, including social posts, blog posts, LinkedIn articles, and website copy, potentially other content types as well
  • Asses our current content and branding and relay strategies and recommendations

We will meet with the students by video and communicate by phone and email.

Student's primary contact: Patrick Baymont, President

Secondary contact: Tina Baymont, COO

About the company

Technical

The Baymont Institute provides technical consultants for almost any size company providing you the expertise you need for your project or your client's.

The Baymont Institute also oversees the manufacturing and distribution of the Assurety product line. We specialize in the following industries: Food Processing; Manufacturing; Marine; Mining / Oil / Gas; Power Generation; Building Maintenance; Services; Consulting - Technical and Manufacturing.

Chemical Manufacturing - commercial/consumer Organic Green products